Newport’s unique position at the gateway to Wales gives employers easy access to a large pool of potential staff.

Businesses quote the quality and availability of the workforce as key factors in their decision to locate in Newport. 

Key facts

  • An estimated 479,000 economically active people live within a 30 minute drive time, including Cardiff and parts of Bristol, and over 1.6 million live within a one-hour drive.
  • There are 74,000 people working in the city
  • Average gross weekly pay for an employee working in Newport is around 94% of the GB average
  • Staff retention is higher than the UK average (source: HESA 2011/12)
  • The workforce has a proven track record of flexibility and loyalty with expertise in aerospace, engineering, electronics, telecommunications, IT, financial, public services and business sectors
  • The annual output of first-degree graduates from universities within 30 miles of Newport is over 17,000
  • The University of South Wales is one of the largest universities in the UK with 8,000 full and part-time students studying courses to degree, professional qualification and HND standard. The university has a strong record of employability and works with key employers in the region.
  • Newport is home to the Alacrity Foundation, an initiative to help the UK’s brightest graduates set up a new generation of high-tech companies in Wales.
  • Newport City Council and the Welsh Government commissioned a labour market study (pdf) in 2007 which identified Newport's labour market as having capacity to absorb further inward investment in the office services sector, recruitment was relatively easy compared with experiences in other parts of the UK and the quality of candidates was strong. Figures provided for the Office for National Statistics assessment of locations for their move from London showed that Newport has a higher working age population within a 30 minute drive time than Cardiff or Bristol.
  • A summary of statistical information on Newport is available
  • The Employment Trends (pdf) report covers labour market trends locally and nationally and contains information on the national and local economy, including figures for job creation, wage rates, unemployment, redundancies and proposed new commercial developments that received planning permission during the period April 2009 to March 2010.


More information is available from the business services team.